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Marketing, Advertising and Public Relations: Case Studies

Case studies are often used in Marketing and Advertising courses to illustrate real-life challenges and solutions. They are usually written by academic institutions or professional bodies and intended to be used as teaching material. Some are based on real companies; some are entirely fictitious and designed to illustrate a particular situation.

Marketing News from Campaign/Brand Republic

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Finding Case Studies

You may find useful case studies by using our journal databases, like Business Source Ultimate  selecting “case study” as the document type.

Case studies are also available on World Advertising Research Center 


Other Case Study Sources

Many case studies are published commercially however the links below are to sites which are freely available to students.

The following has limited free content available -

  • The Case Centre (formerly ECCH: European Case Clearing House) is a leading provider of case studies in the UK and US. The collection can be searched free but most material is only available to academic staff within Bournemouth University