Marketing, Advertising and Public Relations: Case Studies

You may find useful case studies by using our journal databases, like Business Source Ultimate  selecting “case study” as the document type.

Case studies are also available on World Advertising Research Center 

Many case studies are published commercially however the links below are to sites which are freely available to students.

• Business Case Studies Download free case studies involving real companies. You can search by company and keyword or by topic such as environment, finance, marketing, operations, people and strategy
• Business in the Community Case studies showing how businesses have benefited from creating a positive impact and responsible business practice
• Bized: Mind your business archive 
• The Health and Safety Executive have case studies from large businesses and small and medium businesses, showing how they've benefited from implementing good health and safety practices.
• LearningEdge  Teaching case studies from MIT Sloan, covering entrepreneurship, leadership/ethics, operations management, strategy, sustainability and system dynamics.
• The Times 100 : case studies The website for The Times 100. Search by subject or by participating company/organisation. (Aimed at A-level business studies courses)
• World Business Council for Sustainable Development: case studies  A collection of case studies submitted by companies illustrating how they have improved their environmental performance.

The following has limited free content available -

• The Case Centre (formerly ECCH: European Case Clearing House) is a leading provider of case studies in the UK and US. The collection can be searched free but most material is only available to academic staff within Bournemouth University