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Marketing, Advertising and Public Relations: Books


mySearch is an interface which allows you to search across a range of library resources simultaneously, including books, e-books, journal articles and databases

Marketing and Advertising classifications for finding copies on the shelves in the Library

Print Books

Books on the library shelves are arranged according to a numerical classification system. Each book is assigned a number which relates to its subject and locates books on similar topics together. The classification or shelfmark can be seen on book spine.

When you want to find a specific number you will have to write down its shelfmark as well as the author suffix letters which come after the classification number. 

The Classification numbers that relate to Advertising, Marketing and Public Relations can be found below. To find maps of where these numbers are located in the library scroll down to the bottom of the page.

Advertising 659.1

Marketing 658.8

Marketing Ethics 658.8001

Advertising Code of Conduct/Standards 659.10218

Marketing Planning 658.802

Advertising Planning 659.113

Market Research 658.83

Advertising in Broadcast Media 659.14

Advertising in Print Media 659.13

Campaigns 659.111

Promotion 658.82

Exhibitions 659.152

Retail Marketing 658.87

Psychology in Advertising 659.1019

Sales Management 658.81

Services Marketing 658.812

Strategic Marketing 658.802

Brand Management 658.827

Mass Communication 302.2

Consumer Behaviour 658.8342

Direct Marketing 658.84

Viewing and downloading e-books


Library e-books are ordinarily viewed through a web browser. This means they can be viewed on any device and don't have to be downloaded (See below). There are many advantages to using e-books including

Full-text searching - Search within the text of all the e-books held in a particular collection for a subject or keyword. This is an efficient way to find relevant information on a particular topic.

Bookmark, Highlight and Annotate - All notes can be saved so that next time you sign into an e-book all of your notes will be there

Note that some e-books only let a few people access them at any one time

Renew My Library Books

All items will be loanable for one week initially and will be automatically renewed every week for a further 7 days each time, up to a maximum of 99 times. However, if an item you have on loan is reserved or recalled for another borrower, it will not be renewed. Please return such items as soon as possible and within 7 days of a recall notice. If reserved or recalled items are not returned you will be prevented from borrowing more items and you may be charged for a replacement.

Reserving Books

Our reservations service allows you to reserve a book or DVD when all copies are out on loan.

When a copy becomes available, we will put it aside for you and send you an email to let you know it's here.

Please see the sections below on how to place a reservation and where to collect it from.

Library Maps

Library Maps