Advertising spend data can be used to see what companies are spending on advertising in different media. Some reports give overall figures for the amount being spent on advertising in different media in the UK, others give details of how much different companies are spending. Data is usually only given for the highest spending companies, or those spending over £250,000.
MediaTel (available through Faculty of Media and Communication Tab in Brightspace - Additional Resources)
British Rate and Data or BRAD, provides the rates for advertising in different UK Media and Publications. It also provides Media/Publication circulation and reach as well as the details of who to contact to place adverts.
