The library's market research databases are great sources to understand what's going on in key industries, and to get insights into consumer groups.
Kantar Media collect rich consumer data via household surveys. This data can be accessed using TGI Snapshot.
Use it to understand who media users are or to profile potential audiences.
Detailed guide on how to use TGI Snapshot
Statista is a key source of statistics and market reports covering over 170 industries worldwide.
Use it to get key statistics for media industries.
Adwanted Connected is a media planning tool. Data from industry trusted sources is aggregated to inform media and marketing strategies.
Use it to access viewing / audience data for cinema, TV and radio from key industry sources such as BARB.
Mintel Market Sizes contains market size, market share and forecast data for thousands of consumer goods categories worldwide.
Use it to identify potential for growth in markets and competitors.
Mintel publish industry specific reports produced by market analysts covering market trends, consumer insights and competitor analysis.
Use it to get an overview of the key trends and drivers in media industries.
Passport is a market intelligence tool providing data and analysis of industry, consumer and market trends from around the world.
Use it to get an overview of the key trends and drivers in media industries.
FAME is a business database of financial accounts and management details on UK companies.
Use it to identify companies operating in industries and their competitors.