The library subscribes to some fantastic resources for market research.
Use these databases to understand your audiences, analyse film industry trends, and to find trusted statistics to use in your assignments.
Kantar Media collect rich consumer data via household surveys. This data can be accessed using TGI Snapshot.
Use it to understand and profile consumer groups.
Detailed guide on how to use TGI Snapshot
Statista is a key source of statistics and market reports covering over 170 industries worldwide.
Use it to get key statistics for media industries.
Mintel publish industry specific reports produced by market analysts covering market trends, consumer insights and competitor analysis.
Use it to get an overview of the key trends and drivers in different industries.
Adwanted Connected is a media planning tool. Data from industry trusted sources is aggregated to inform media and marketing strategies.
Use it to access viewing / audience data from key industry sources such as BARB.
Passport is a market intelligence tool providing data and analysis of industry, consumer and market trends from around the world.
Use it to get an overview of the key trends and drivers in different industries.
FAME is a business database of financial accounts and management details on UK companies.
Use it to identify companies operating in industries and their competitors.