The library's market research databases include coverage of media topics and industries
Kantar Media collect rich consumer data via household surveys. This data can be accessed using TGI Snapshot.
Use it to understand who media users are or to profile potential audiences.
Detailed guide on how to use TGI Snapshot
Statista is a key source of statistics and market reports covering over 170 industries worldwide.
Use it to get key statistics for media industries.
Adwanted Connected is a media planning tool. Data from industry trusted sources is aggregated to inform media and marketing strategies.
Use it to access viewing / audience data from key industry sources such as BARB.
FAME is a business database of financial accounts and management details on UK companies.
Use it to identify companies operating in the media production industry, locally or nationally.
Mintel publish industry specific reports produced by market analysts covering market trends, consumer insights and competitor analysis.
Use it to get an overview of the key trends and drivers in media industries.
Passport is a market intelligence tool providing data and analysis of industry, consumer and market trends from around the world.
Use it to get an overview of the key trends and drivers in media industries.