LibGuides: Retail: Journal Articles

Why use journals for university level research?

Peer-reviewed academic journals are an important source of specialist information:

Journals are published daily, weekly, monthly, bi-monthly or quarterly, so material is up to date.
Journals are usually the first place that academic research is published.
Many journals are peer-reviewed, meaning articles have been critically reviewed by academic experts in the field before publication. The YouTube video below 'What is peer review?' explains this and here's further explanation of what peer-reviewed means.
Make sure your research involves reading many peer-reviewed academic journal articles and include a range of them in your assignment reference lists.
Your assignment reference lists need to highlight that you've researched a range of different sources (not just some books and websites; study peer-reviewed articles, reports, conference papers, newspapers etc.).

How do I search for articles in a range of journals across a variety of subjects?

Answer:

Use the 'EbscoHost Databases' link on this BU Library webpage.

And access more databases relevant for your course subjects by using the Resources by Subject pages (pages for Company and Industry Information, Events, Tourism, Hospitality and Sport).

Need help?

For guidance to develop and improve your research skills see our Advanced Searching Guide;
Ask at a Library Help Zone or using our instant messaging online chat service;
Contact the BUBS Library Subject Team bubslibteam@bournemouth.ac.uk.

How do I search for an article in a specific journal or trade magazine? How do I check which journal titles and trade magazines BU subscribes to?

Answer: enter title of journal or magazine into mySearch journal title search

How can I find research authored by BU Academics who are teaching me?

Answer: Access BURO - BU's Online Research Repository
When you access BURO (http://eprints.bournemouth.ac.uk) click on 'Browse' then 'Author' and see if your BU Lecturer's name appears in the list ordered by surname.

Retail journal articles, conference papers and news

Access retail databases / resource packages

We recommend the following resources on the alphabetical list (when you click the link above):

Academic Search Ultimate - Science; social science; education; psychology; language and linguistics; arts and literature
Business Source Ultimate - business, management, marketing
Emerald - Management, marketing and accounting journals (plus multidisciplinary topics such as law, hospitality and tourism, quality etc.)

Subject Guide

Bournemouth University Business School Library Team

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What's Boolean searching?

How do I use AND, OR and NOT in a search?