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Marketing Communications and Advertising, Digital Media or Public Relations: Marketing and Advertising Campaigns


Top library resources for marketing and advertising campaign examples!


WARC

WARC is a key source of guides, case studies, reports and data to improve marketing and advertising effectiveness.

Ad Forum

Ad Forum's Creative Library is a library of advertising campaigns and case studies from around the world.

Use it to view ads across multiple media to inspire your own work.

Login from the A-Z list of library resources

Create an account on-campus to enable login off-campus.

Business Source Ultimate

Case studies from specialised market research firms such as Datamonitor and MarketLine.

Sport Business

Leading resource for sport business covering the latest industry news and analysis, media coverage rights, and global sponsorship deals.

Use it to gain insight into the commercial side of sports industries and its interaction in advertising and marketing campaigns.