Marketing Communications and Advertising, Digital Media or Public Relations: WARC

BU subscribes to WARC Strategy and WARC Media (next tab).

WARC Strategy for guides and case studies on industry topics.

Best Practice - ideas and guidelines for effective marketing

• WARC Guides to new thinking and best practice on various industry topics
• The Spotlight Series, focusing on industry topics facing brands in different markets
• Analysis, broken down into three series:
  • What's working in... E.g., What trends are showing promise in different categories
  • What we know about... E.g., What we know about best practice guidance around using TikTok
  • WARC Evidence... E.g., Evidence that levels of attention to advertising drive effectiveness

Case Studies - advertising effectiveness case studies

• Each case study outlines the aim, strategy and outcome.
• Keyword search and filter by category, location, media channel and many more.
• Campaign Data based on recent case studies in the WARC database. For example, the percentage of campaigns using a particular channel as a lead.
• Case study analysis, drawing out lessons from award winning campaigns.

WARC Talks

• Podcasts and webinars covering contemporary marketing challenges.

Strategy Toolkit

• 7 modules designed to help you learn the fundamentals of strategy.