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Marketing Communications and Advertising, Digital Media or Public Relations: Business Source Ultimate

Business Source Ultimate

Case studies from specialised market research firms such as Datamonitor and MarketLine.

Find case studies by:

  • Keyword searching for specific companies or brands
  • Or using more generic terms as in the example in the screenshot:
    • The search for (marketing OR advert* OR brand*) should pick up anything about campaigns with one or more of those keywords.
  • Select 'Case Study' from the Publication Type filter.

Select Case Study from Publication Type menu